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10/8 2009

Social Media and the Olympics

Project Blue Sky

Project Blue Sky

I’ve been following Jeff Lee, Vancouver Sun’s Olympic Reporter: “Inside the Olympics“.  On October 4th Jeff wrote about a critical point the IOC is at in its global marketing, and the fact that they have to get younger people interested in the Olympics now or face grave consequences.  You can read Jeff’s full article called “IOC told to get hip with the digital revolution” by following this link.  It seems to me that the work folks have been doing on Project Blue Sky starts to fill the gap that Jeff wrote about and that Martin Sorrell, chief executive of WPP Group warned about. 

Here are my comments to Jeff: 


Really enjoying your Olympic coverage and cheers for recently pointing a spotlight on the relative dearth of Olympic-related social media.

However, I’m happy to point you in the direction of one very cool SoMe initiative already living and breathing on the “Olympic stage”, Project Blue Sky:

Project Blue Sky brings together Canadian athletes and some of BC’s bleeding-edge digital media students in a public engagement campaign to encourage individuals to reduce their personal carbon footprint. Project Blue Sky combines the reach and community of social networking with the energy and motivating influence of prominent Olympic, Paralympic and high-performance athletes to get people thinking about their carbon use. And it lives inside the Olympic umbrella and supports other Olympic-associated carbon-reduction efforts.

This is athlete led. The generation connected through SoMe is also the generation using it to encourage and promote carbon reduction efforts associated to the 2010 Games.

So – to all you in my little network, here is a call to action!  If you are looking for a tangible way to do something for the environment, here it is.  Jump on board and start thinking and acting about your personal carbon footprint.  Head to the project site and start logging and blogging.  Log your carbon reduction efforts and blog about them to encourage others.  The high performance athletes out there – here’s a chance to leverage your ‘star power’ for good – sign up as a featured athlete and spread the word to the masses.

On our own we can’t make much of a difference, but added up we can move mountains.


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